Our community sponsors and partners is how this event happens! See the expansive list of the generous partners from 2025. Events like this are only possible because of our community and our businesses – please remember that as you complete your holiday shopping. Please contact us if you would like be a partner or sponsor for this year’s event.
Gold Sponsor ($500+)
Loyalton Rotary Club
Sierra Valley Home Center
Loyalton City Council Members – William Mertton, Joy Markum, Joe Dines, Jerry Gerow, and Sue McIlravy
Sierra Valley Enterprises – Jeff Holland
Sierra County Supervisor, Paul Roen
Loyalton Volunteer Fire Department
Silver Level Sponsor ($250)
Bonnie Jesse – Dickson Reality
The Top Story UGK – Don & Wendy Bernstrom
Musica Sierra – Owen and Lindsey McIntosh
Joel & Logan Carnell – Carnell Painting
Green Sponsor ($100)
Lola Garza, Mountain Feather Massage
Sierra County School for Adults
Lombardi Mercantile
Terry and Kathy LeBlanc
Sierra Booster
The Gilded Drifter Inn – Chelsea Johnson
Girl and Goose Boutique
White’s Sierra Station
Leonard’s Market – Loyalton
Loyalton Senior Center
Sierra Nevada Children’s Services
Red Sponsor ($50)
BreBee Creations – Bre Whitley
Community Church of Loyalton
Sierra Valley Sourdough
Santa’s Helpers:
Sierra Valley Chamber of Commerce
Gracie McGarr
Troop 60 Spartans
The Christmas Market Elves
Pat Doyle
Danny Henson
Loyalton Family Resource Center
Sierra County Sheriff Department
Joe VanDaam and Scott Zeit
Eastern Plumas Health Care CalAIM
Sierra Valley Bar and Grill
Gonzo’s Little Frosty
LHS Sophomore Class
Sierra Valley, Echo, and Treasure Mountain 4H Clubs
Loyalton Assembly of God Women’s Ministries
Loyalton Senior Thrift Store
Milton Gottardi Museum
Loyalton Library
Sierra Valley Friends of the Library
Sierra Timberfest – Kathie Fenley
Gary Laramore, Patrick O’Rourke, and Scott Lane
Don and Tessie Camp
Craig and Annie Fassbender
Event Produced by Main Street Events:
Jessica Folchi, Dana McAdams, and Wendy Church-Bergstrom
Christmas on Main Street 