Loyalton has the quintennial, small-town Main Street. And Christmas on Main Street is our chance to revitalize an essential part of our community! The day is chalk-full of events from 10am until 7pm. See all the fun below!
Event Highlights:
24th Annual Women’s Ministries Christmas Craft Fair
9am–3pm | The Only Two-Story Craft Fair Around!
Featuring 20+ local artists, handmade gifts, a snack bar, raffle, and a beloved tradition rooted in community.
The Christmas Market
10am–4pm | Sierra Valley Home Center & Lombardi Mercantile
A half-block holiday market with:
• Professional Santa photos (10am–12pm)
• Write a letter to Santa 
and kids coloring
• Camp’s Coffee 
• Curbside Baking Co 
• Christmas on Main Street merch booth
• Free popcorn, coffee, and Sierra Cider and Grinch Hot Chocolate
• Girl and Goose Boutique speciality shopping and cute apparel
• Mini Makers Market and Gingerbread House Contest 
• Incredible shopping + a huge clearance table
White’s Sierra Station: Open 6 AM – 6 PM Enjoy local favorites including Riley’s Jerky and See’s Candy, and be one of the first 50 visitors to receive a FREE 2026 calendar! Sip & Stroll stop and fresh deli sandwiches.
Leonard’s Market: 7 AM – 9 PM
Hot, soft pretzels and wings, lots of seasonal treats, icy-cold drinks, and a Sip & Stroll stop.
Sierra Nevada Children’s Services: 10am
Kids’ crafts, warm beverages, and the lending library open all day!
CalAIM Team: 10am
Stop by their booth to learn about local programs and community resources. EPHC Elixir for their Sip.
Loyalton Library: 10am- 3pm
Story Time with Santa at 1 pm; featuring a used book sale, Sip & Stroll participation, and a curated basket drawing.
Loyalton Thrift Store — 10am–2pm
All the best deals and fun treasures.
The Milton Gottardi Museum — 10am–7pm
Polar Express model train display and free admission to the museum.
Alpine Express Mini Train: 12pm–4pm
A festive little train giving rides around town!
Loyalton Cub Scouts Bake Sale: 10am
Evergreen Stage Entertainment: Hosted by Musica Sierra
Live holiday performances, including:
• Revival of the Rose
• Annie’s Line Dancing
• Community caroling
• Christmas karaoke
Evergreen Stage Food & Warmth
• Chili & s’mores hosted by the Loyalton Senior Center (10am ’til sold out!)
• Sierra Valley Sourdough serving sourdough loaves, muffins, cookies & cinnamon rolls
Loyalton Family Resource Center:
• Opportunity quilt drawing, and community chain garland project
• Sierra Valley Chamber of Commerce decorated kiosk and to claim the grand prize from the Duck Hunt!
Events Happening Throughout Main Street:
Winter Wonderland Duck Hunt
Find a duck along Main Street — keep it! One special duck wins a GIANT Christmas stocking full of goodies.
Sip & Stroll
Enjoy a free hot drink at each participating stop. Purchase a pre-loved mug from the Craft Faire or The Christmas Market for $1 to refill or use a disposable cup.
Jingle Juice
Grab your bucket of juice from Top Story UGK, chase your bubbles over to White’s Sierra Station, and toast to holiday cheer with your DIY mimosa bucket!
Over 15 Festive Stops Along Main Street!
Santa on the Street!
Santa will be walking around Main Street in the afternoon — and…
Watch out for the Grinch!
Evening Magic:
Christmas Tree Lighting — 5pm
Hosted by the Loyalton Rotary Club & Loyalton Volunteer Fire Department.
Immediately followed by:
The Light Parade — sponsored by Sierra Timber Fest Santa on the Stage
Photos, hugs & community caroling right after the parade.
Fire Truck Light Tour
After the tree lighting, hop aboard for a magical ride through town to see Loyalton’s holiday lights!
Food & Drinks Around Town
Gonzo’s Little Frosty — 10am–7pm
Full menu + hot drinks, Sip & Stroll
The Top Story UGK — 8:30am–4pm (just off Main Street at 413 Beckwith Street)
Homemade breakfast & lunch, Cookies & Cream hot drink, and Jingle Juice, Sip & Stroll
Sierra Valley Bar & Grill
• Bar opens at 10am — part of the Sip & Stroll
• Family-style Italian dinner from 4pm–8pm
More specials from White’s and Leonard’s above
Bundle up, bring the family, and come experience a holiday celebration built on real community spirit.
Christmas on Main Street in Loyalton — where the magic is real and the welcome is warm.
Christmas on Main Street 